African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 3978

Full Length Research Paper

Sustainable entrepreneurship intention among university students in Uganda: A conceptual paper

Kasimu Sendawula
  • Kasimu Sendawula
  • Department of Marketing and Management, College of Business and Management Science, Makerere University, Kampala, Uganda.
  • Google Scholar
Peter Turyakira
  • Peter Turyakira
  • Department of Marketing and Management, College of Business and Management Science, Makerere University, Kampala, Uganda.
  • Google Scholar
Peter Turyakira
  • Peter Turyakira
  • Department of Marketing and Management, College of Business and Management Science, Makerere University, Kampala, Uganda.
  • Google Scholar


  •  Received: 18 July 2017
  •  Accepted: 12 February 2018
  •  Published: 28 March 2018

Abstract

Entrepreneurship is significant in transformation towards a sustainable future. Sustainable entrepreneurship intention aims at establishing businesses that balance the triple bottom line of economic, social and environmental aspects. Such businesses minimize environment degradation, pollution, resource scarcity and social challenges while enabling entrepreneurs to maximize profits. In developing countries such as Uganda, there are limited conceptual and empirical studies on action regulation factors in predicting sustainable entrepreneurship intention among university students. Therefore, developing an action regulation mechanism among university students could enhance their intention towards establishing sustainable entrepreneurial ventures. The overall objective of this paper is two-fold: To identify action regulation factors that influence sustainable entrepreneurship intention and to develop a hypothesised model that can be tested on university students with a focus on the moderating effect of gender differences on sustainable entrepreneurship intention. The results of the action regulation factors could enhance establishment of more sustainable enterprises in Uganda. 

Key words: Sustainable entrepreneurship intention, action regulation theory, students’ gender.