July 2014

Consumers’ protection and creating consumers’ value

Customer protection is a complex concept, which encompasses the care and protection of the so-called 'reasonably circumspect consumer'. Through legal, economic, health, safety and numerous other aspects, the modern state uses norms to regulate and control consumer protection. The aim of protecting reasonably circumspect consumers is to protect their health, safety and economic interests in the environment of...

Author(s): Suzana Salai, Ružica Kovač Žnideršić and Leonard Salai

July 2014

Impacts of economic, cultural, social, individual and environmental factors on demands for cinema: Case study of Tehran

This article seeks to identify the various factors affecting the demand for cinema and effectiveness degree of each factor. In this paper we seek to answer the main question that how much economic, cultural, social, individual and environmental factors affect demand of going to the cinema. In order to find the answer to the aforesaid question through survey, information about a sample of 800 who go to cinema in Tehran...

Author(s): A. Rahimi, M. Mousai, N. Azad and S. M. Syedaliakbar

July 2014

Strategic orientation and performance of agro-based firms in transition economy

Strategic orientations indicate organizational leanings and approach to competition and competitive behaviours focused at achieving competitive advantages. This study explores the impact of strategic orientation dimensions on corporate performance of agro-business industry. The study based on questionnaires administered to selected Agro-based firms in Lagos and Ogun utilized descriptive statistics, Pearson’s...

Author(s): Abiodun Abolaji Joachim and Ibidunni Ayodotun Stephen

July 2014

Assessing the role of branding in the marketing of pharmaceutical products in Ghana: A case of three pharmaceutical companies

The importance of branding as a tool for differentiation in the highly competitive pharmaceutical industry in Ghana has come to the fore due to competition and the influx of fake drugs. The purpose of this study was to assess the perception of managers about the strategic role branding plays in the marketing of pharmaceutical products in Ghana. Sixty respondents were sampled from three pharmaceutical companies. A...

Author(s): Peter Anabila and Dadson Awunyo-Vitor