April 2018

A study on the community online to offline (O2O) operation model in Nanjing

This study aims to study the online to offline (O2O) operation pattern of Chinese E-commerce and its features; analyze the current development and existing problems of Chinese O2O operation pattern; and explore the domestic O2O development layout of communities in Nanjing. Both qualitative and quantitative analyses are applied in this work. For the quantitative analysis, questionnaire was distributed to some consumers...

Author(s): Jing Wei

April 2018

Peer pressure and its influence on consumers in Taiwan

The social influence in the form of peer pressure is prevalent in many countries across the globe. Peer pressure is the influence of a group on behaviors of individual members of that group such that the individuals tend to follow what everybody does. In the field of business, understanding consumer’s interest is of paramount importance and therefore understanding peer pressure can be a useful tool to persuade...

Author(s): Shu Chun Chang and Trong An Nguyen