African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 139

Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments

February 2018 - Vol 10 Num. 2

Values are very important for guiding firm’s attitude, minds and behaviors. From intra- to inter-firm management, value congruence between cooperative firms is the cornerstone for relationship building. This paper focused on guanxi orientation values, popular in Chinese business context, and found the positive...

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February 2018

Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments

PAN Xuan and ZANG Shuwei  

January 2018

The perceptions of people about family planning: The social marketing experience in Ethiopia

Demeke Afework

September 2017

The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality

PAN Xuan and ZANG Shuwei

September 2017

Processing of local agricultural products to meet urban demand: Lessons from soybean cheese consumption analysis in Southern Benin

Smith A. R. Dossou, Augustin K. N. Aoudji and Anselme Adégbidi

August 2017

Production and marketing of Camel Milk in Eastern Ethiopia

Bedilu Demissie, Hussien H. Komicha and Adem Kedir

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

  • Article Number: F0DD16D8289

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

April 2009

Investigating service quality dimensions in South African motor vehicle servicing

A. Berndt

  • Article Number: 36AD9501830

April 2009

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

N. G. Nwokahand F. E Ondukwu

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

May 2009

A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

Wail Alhakimi and Rohaizat Baharun

  • Article Number: DBD441C1876