African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 140

Full Length Research Paper

Ethiopia commodity exchange: Marketing prospects and challenges in focus

Mohammed Ahmed
  • Mohammed Ahmed
  • Management Department, College of Business and Economics, P.O.Box 445, DebreBerhan University, Ethiopia.
  • Google Scholar


  •  Received: 14 April 2015
  •  Accepted: 15 June 2015
  •  Published: 30 April 2017

Abstract

The purpose of this paper is to identify the commodity market opportunities and contests of Ethiopia Commodity Exchange market (ECX). The Ethiopian commodity exchange market plays a paramount role to alter Ethiopian agriculture commodity market history and transform the economy through a dynamic, efficient and transparent marketing system. To do this, data were collected in a survey questioners and an interview guided questionnaires employed for both permanent and intermediate members of the commodity exchange together with a deep projective interview.  Properly implemented and regulated, commodity exchanges can contribute greatly to the achievement of a country’s economic and developmental issues. Hence the overall objective of this study is to assess the challenges faced and growth prospects. The challenges associated with commodity marketing include the potential for market abuse, increased cost of trading, liquidity issues, quality problem and unfair competition among traders.

Key words: Commodity exchange, market opportunities, ECX