African Journal of Marketing Management
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Article Number - F3DA42763398


Vol.9(2), pp. 8-17 , March 2017
DOI: 10.5897/AJMM2017.0522
ISSN: 2141-2421



Full Length Research Paper

Actors, distribution circuits and marketing of fish on Bandama River (Côte d’Ivoire)



Kien Kouassi Brahiman
  • Kien Kouassi Brahiman
  • Laboratory of Hydrobiology and Water Echo Technology, UFR Biosciences, Félix Houphouët-Boigny University, 22 BP 582 Abidjan 22, Côte d'Ivoire.
  • Google Scholar
Vanga Adja Ferdinand
  • Vanga Adja Ferdinand
  • Université Peleforo Gon Coulibaly de Korhogo, BP 1328 Korhogo, Côte d’Ivoire
  • Google Scholar
Aboua Benié Rose Danielle
  • Aboua Benié Rose Danielle
  • Laboratory of Hydrobiology and Water Echo Technology, UFR Biosciences, Félix Houphouët-Boigny University, 22 BP 582 Abidjan 22, Côte d'Ivoire.
  • Google Scholar
Kouamelan Essetchi Paul
  • Kouamelan Essetchi Paul
  • Laboratory of Hydrobiology and Water Echo Technology, UFR Biosciences, Félix Houphouët-Boigny University, 22 BP 582 Abidjan 22, Côte d'Ivoire.
  • Google Scholar







 Received: 07 February 2017  Accepted: 08 March 2017  Published: 31 March 2017

Copyright © 2017 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0


This study was carried out on lower Bandama River between July 2013 and June 2014. For this study, a daily monitoring of fish marketing activities and a repeat-pass survey of fish sellers and their marketing technique in selected localities were performed. The results of this work have shown that sales of fish on the Bandama River are ensured by at least 65 fish sellers (42 Ivorians and 23 foreigners). They are mostly young people at Tiassalé and N'Zianouan and older at Singrobo. They are largely illiterates and we can notice wholesalers, intermediate and retailers. The fish is mostly sold fresh. The transformation of the product is done by traditional smoking exclusively by women. The distribution of fish is done in two circuits: short circuit (in the same locality) and a long circuit (between cities). This market is hampered by the poor roads, lack of adequate means of preservation of the product during transport and random fixing of selling prices.

 

Key words: Fish wholesalers, commercialisation, artisanal fishing, fish products, Bandama River, Ivory Coast.

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APA Brahiman, K. K., Ferdinand2, V. A., Danielle, A. B. R. & Paul, K. E. (2017). Actors, distribution circuits and marketing of fish on Bandama River (Côte d’Ivoire). African Journal of Marketing Management, 9(2), 8-17.
Chicago Kien Kouassi Brahiman, Vanga Adja Ferdinand, Aboua Beni&e Rose Danielle and Kouamelan Essetchi Paul. "Actors, distribution circuits and marketing of fish on Bandama River (Côte d’Ivoire)." African Journal of Marketing Management 9, no. 2 (2017): 8-17.
MLA Kien Kouassi Brahiman, et al. "Actors, distribution circuits and marketing of fish on Bandama River (Côte d’Ivoire)." African Journal of Marketing Management 9.2 (2017): 8-17.
   
DOI 10.5897/AJMM2017.0522
URL http://academicjournals.org/journal/AJMM/article-abstract/F3DA42763398

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