African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 140

Full Length Research Paper

Market supply determinants of lowland bamboo culms: The case of Homosha district, Northwestern Ethiopia

Fayera Bakala
  • Fayera Bakala
  • College of Agriculture and Natural Recourses, Mizan-Tepi University, Ethiopia
  • Google Scholar
Tsegaye Bekele
  • Tsegaye Bekele
  • Wondo Genet College of Forestry and Natural Resources, Hawassa University, Ethiopia
  • Google Scholar
Teshale Woldeamanuel
  • Teshale Woldeamanuel
  • Wondo Genet College of Forestry and Natural Resources, Hawassa University, Ethiopia
  • Google Scholar


  •  Received: 20 February 2017
  •  Accepted: 23 March 2017
  •  Published: 31 May 2017

Abstract

Bamboo market in Ethiopia is not well developed and bamboo marketing as a viable alternative for farmers has become a very challenging issue. In the Homosha district, despite the abundant and valuable lowland bamboo resources, the income contribution of bamboo is very low and livelihood of smallholder farmers in the area is desperate due marketing challenges. Thus, the study was initiated to identify and analyze factors influencing bamboo culm market supply as well as its opportunities and challenges. Both primary and secondary data were used in this study. The primary data were collected from 141 household heads in three villages via household survey, key informant interviews, field observation, market assessment and stakeholder consultation workshop. The data were analyzed using STATA13. It was found that family size ( in working age) and experience of  culm selling were positively and significantly related to quantity of bamboo bundles supplied for sale at 5% significance level, whereas, education level, access to market information, marketing linkages and prices were positively and significantly related to quantity of bamboo bundles supplied for sale at 1% significance level. But, age of harvesters is significantly and negatively related to quantity of bamboo bundles supplied for sale at 5%. In spite of high bamboo resource in Homosha district, it is declining due natural and anthropogenic related activities. Reverse to this government and non-governmental organizations are working on rehabilitation activities in some areas of the district. Bamboo utilization is confined to household level and products are manufactured traditionally and there was a low local demand for these bamboo products. Market actor lack training and is few researches conducted on bamboo production, processing and utilization. Therefore, in addition to toughening interaction among harvesters and buyers, spreading of relevant information and establishing bamboo product market center and cooperatives, and engagement of relevant institutions to assist bamboo marketing, it is encouraged to train market actors on bamboo economic benefits and marketing as well as conduct research on production, processing, management and utilization.

 

Key words: Bamboo bundles, determinants, harvesters, marketing linkages.