Abbreviation: Afr. J. Mark. Manage.
Start Year: 2009
Published Articles: 139
https://doi.org/10.5897/AJMM2017.0553[Article Number: 4BA96A956145]
Values are very important for guiding firm’s attitude, minds and behaviors. From intra- to inter-firm management, value congruence between cooperative firms is the cornerstone for relationship building. This paper focused on guanxi orientation values, popular in Chinese business context, and found the positive effect of value congruence in guanxi orientation on manufacturers’ relationship specific... Read more.