International Journal of
Library and Information Science

  • Abbreviation: Int. J. Lib. Inf. Sci.
  • Language: English
  • ISSN: 2141-2537
  • DOI: 10.5897/IJLIS
  • Start Year: 2009
  • Published Articles: 216

Full Length Research Paper

Marketing of information products and services in public libraries in South West, Nigeria

Kutu Jacob O.
  • Kutu Jacob O.
  • Kenneth Dike Library, university of Ibadan, Oyo State, Nigeria.
  • Google Scholar
Olabode Olajide
  • Olabode Olajide
  • Department of Visual/Digital Library, Federal University Oye Ekiti.
  • Google Scholar


  •  Received: 09 August 2017
  •  Accepted: 23 August 2017
  •  Published: 31 July 2018

References

Dhiman AK, Sharma H (2009). Service Marketing Mix in Library and information centers. ACAL. pp. 456-460.

 

Edoka BC (2000). Introduction to Library Science. Onitsha: Palma Publishing and Link Co. Ltd.

 
 

Gupta DK, Jambhekar A (2002). What is marketing in libraries? Concepts, orientations and practices. Information outlook 6(11): 24-30. Retrieved July 15, 2017, from 

View

 
 

Gupta DK (2003). Marketing of library and information services: building a new discipline for library and information science education in Asia. Malaysian J. Libr. Info. Sci. 8(2):95-108

 
 

Kawatra PS (2008). Textbook of information science New Delhi: A.P.H. Publishing Corporation. pp. 81-104.

 
 

Kendadamath GC (2009). Marketing of library and information services and Products. J. Global Commun. 2(2):378-392.

 
 

Lawal WO, Amusa OI (2005). Library and Information services: the need for their promotion in Ogun State, Nigeria. Lagos J. Libr. Info. Sci. 13(1):32-42.

 
 

Liv LG (2004). The contribution of public library to countries economic productivity; a path analysis. Library Rev. 539(1):435-441.

 
 

Madhusudhan M (2008). Marketing of library and information service and products in university library. A case study of Goa University Library. Library Philosophy and Practice.

 
 

Martey AK (2009). Marketing products and services of academic library in Ghana. Libri 50(1):261-268.

 
 

Nicholas DA, Rowlands I, Withey RI, Dobrowolski T (2008). The digital consumer: an introduction and philosophy. Digital Consumers, London: Facet Publications. pp. 1-13.
Crossref

 
 

Oyegade E (2003). Forty years of public library service to Nigerian: past, present and future. Lagos: Ikoyi Press.

 
 

Rowley J (2001). Information marketing. Aldershot: Ashgate.

 
 

Sharma H (2005). Services Marketing Mix in Library and Information Centres. Int. J. Libr. Info. Sci. 17(2):23-34

 
 

Sharma KA, Bhardwaj S (2009). Marketing and promotion of library Services. ICAL-Advocacy Market. pp. 461-469.

 
 

Snoj B, Petermance Z (2001). Let the Users Judge the Quality of Faculty Library Sciences. New Libr. World 102(11):314-324.
Crossref

 
 

Weiner BJ (2009). A theory of organizational readiness for change. Implementation science 4 (1):67
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