As a result of population growth, urbanization and others, the demand for animal product have substantially increased in Ethiopia. The performance of livestock product marketing was poor in the last decade showing less accessibility to both consumers and other market due to number of constraints particularly in milk, meat and live animal marketing. The common milk market constraint includes: lack of clear milk marketing system, cultural and religion factor, inaccessible market and lack of transport, poor extension service and practice, lack of market information, and localized market. The opportunities in milk marketing sector include: population growth, infrastructure development, government focus and trained manpower. Meat and live animal marketing constraint include: lack of clear marketing channel and market information, seasonal based demand, long market chain, lack of market oriented production, poor market infrastructure, informal cross border trade, low quality product, trend and preference of the product. Some golden opportunities in meat and live animal marketing include: change in domestic and export demand, clear government policies, infrastructure development and accessible technology. Therefore, it is very critical to effectively exploit the opportunities in the sector and overcoming limitation in the milk, meat and live animal marketing is highly vital to bring sustainable economic development.
Key words: Live animal, marketing, meat, milk.
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