The study assessed the influence of value creation on job satisfaction of vocational educators in tertiary institutions in Edo and Delta States. One research question was raised and one hypothesis was formulated and tested at 0.05 level of significance. The study adopted a survey research design. A sample of 189 (one hundred and eighty nine) vocational educators was used for the study. The instrument was validated by three experts. Cronbach Alpha was used to compute the reliability of the instrument and yielded 0.98. A questionnaire titled Value Creation and Job Satisfaction Questionnaire (VCJSQ) was administered on the respondents by the researchers with two research assistants. The data collected revealed that some vocational educators expressed dissatisfaction that value created by them is not met by their employers, while some other expressed satisfaction that management met the value created by them. There is a significant difference in job satisfaction between male and female vocational educators. Based on these findings, it was recommended that vocational educators’ job satisfaction in tertiary institutions in Edo and Delta States could be enhanced by management and councils of various tertiary institutions if adequate attention is paid to the welfare of vocational educators in terms of regular promotion, enhanced remunerations, guaranteed job security, adequate social support system. Efforts should also be made to meet the demands of vocational educators through on-the-job training to strengthen their motivation, satisfaction and commitment to minimize turnover or attrition rate. Additionally, promotion decisions on vocational educators should be based on merit and equity to increase job satisfaction and higher productivity.
Key words: Value creation, job satisfaction, tertiary institutions, motivation, vocational educators.
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