Effective promotion of artificial insemination (AI) by private providers in pastoral areas requires stakeholders’ opinion in shaping the direction of their adoption. A structured questionnaire was administered to 384 pastoralists in Kajiado and Narok counties, Kenya to elicit data on willingness to pay for AI services. Double bounded contingent valuation methodology was adapted in computing their willingness to pay for AI services. Results revealed that 90% of farmers were aware of AI of which 51.7 and 50.5% were willing to pay for the services in Kajiado and Narok counties respectively, for an average of Kenya Shillings 1, 853, reflecting a premium of 23.6% placed on AI by pastoralists with reference to the base price of Kenya Shillings (KES) 1,500 offered for exotic breeds in Kenyan highlands. Awareness, herd size and access to extension services significantly increase farmers’ willingness to pay unlike farm income. The study recommends utilization of existing extension networks of community animal health workers to ensure relevant information about AI is disseminated among pastoralists and perform free AI trials on lead pastoralists’ animals to earn others’ confidence.
Key words: Artificial insemination, willingness to pay, pastoralists, adoption, contingency valuation, awareness, Maasai.
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