Journal of Hospitality Management and Tourism
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Article Number - A78B2139971


Vol.4(3), pp. 59-68 , September 2013
https://doi.org/10.5897/JHMT10.007
ISSN: 2141-6575


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Full Length Research Paper

The obstacles impeding the development of Iran's tourism industry with emphasis on marketing



Ali Donyadideh
  • Ali Donyadideh
  • Azerbaijan National Academy of Science Baku, Azerbaijan.
  • Google Scholar







 Accepted: 30 November 2010  Published: 30 September 2013

Copyright © 2013 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0


This article studies the problems and obstacles impeding the development of tourism industry in Iran, focusing on marketing and promotion. For this purpose, it initially deals with the literature of tourism and marketing and then the importance of the research is expressed. After collecting and analyzing data, the following items were identified as main obstacles to the development of tourism industry in Iran: lack of promotion in Iran’s attractions in target markets; inefficiency of national and international transportation facilities and systems; low quality of services such as hospitality and entertainment facilities; International negative publicity against Iran and insufficient training of people who are involved in the country’s tourism industry.

 

Key words: Tourism industry, obstacles, marketing, publicity, international tourists.

 

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APA (2013). The obstacles impeding the development of Iran's tourism industry with emphasis on marketing. Journal of Hospitality Management and Tourism, 4(3), 59-68.
Chicago Ali Donyadideh. "The obstacles impeding the development of Iran's tourism industry with emphasis on marketing." Journal of Hospitality Management and Tourism 4, no. 3 (2013): 59-68.
MLA Ali Donyadideh. "The obstacles impeding the development of Iran's tourism industry with emphasis on marketing." Journal of Hospitality Management and Tourism 4.3 (2013): 59-68.
   
DOI https://doi.org/10.5897/JHMT10.007
URL http://academicjournals.org/journal/JHMT/article-abstract/A78B2139971

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