Journal of Media and Communication Studies
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Article Number - 48B038946719


Vol.6(8), pp. 130-143 , August 2014
DOI: 10.5897/JMCS2014.0391
ISSN: 2141-2545



Full Length Research Paper

An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013



Caven Masuku
  • Caven Masuku
  • Media and Society Studies Department, Midlands State University, Zimbabwe.
  • Google Scholar
Painos Moyo
  • Painos Moyo
  • Media and Society Studies Department, Midlands State University, Zimbabwe.
  • Google Scholar







 Received: 14 March 2014  Accepted: 04 July 2014  Published: 31 August 2014

Copyright © 2014 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0


 

This article seeks to examine the use patterns of Facebook by Midlands State University (MSU) students as a communication tool from 2012 to 2013. It focuses on MSU students in Zimbabwe focusing on how social media networks such as Facebook can be used by university students to communicate academic, social and political issues in their day to day lives. Again, this will reflect on the efficiency and cultural impact that Facebook has in the academic world, particularly in Zimbabwe. The article will respond to issues such as: assessing the behaviour, attitude of the students themselves, and impediments they encounter when using social network sites such as Facebook. It will also analyse the uses of Facebook among college students as way of gratifying their needs, which include:  establishing relationships socially and communicating with friends and family members. The article will be informed by such theories as information theory, electronic colonialism theory and the uses and gratifications theory. Only few students with access to it and with solid technological background to utilise it for social, academic and political issues maximise its availability. Facebook combines sound, still and moving images that can be used for social identity, apart from academic research and communication purposes. The article will be subjected to both qualitative and quantitative research methods. Therefore, unstructured and structured questionnaires, together with informal interviews will be used as data collecting techniques.

 

Key words: Communication, social cognitive theory, electronic colonialism, gratification, social networking sites, Facebook, users, wall-posting, behaviour and attitude.

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APA Masuku, C. & Moyo, P. (2014). An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013. Journal of Media and Communication Studies, 6(8), 130-143.
Chicago Caven Masuku and Painos Moyo. "An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013." Journal of Media and Communication Studies 6, no. 8 (2014): 130-143.
MLA Caven Masuku and Painos Moyo. "An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013." Journal of Media and Communication Studies 6.8 (2014): 130-143.
   
DOI 10.5897/JMCS2014.0391
URL http://academicjournals.org/journal/JMCS/article-abstract/48B038946719

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