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Article Number - C686C7865860


Vol.9(5), pp. 32-41 , August 2017
DOI: 10.5897/JMCS2016.0535
ISSN: 2141-2545



Full Length Research Paper

Assessing the market for motion graphics in Jeddah, Saudi Arabia



Rae Maerkle
  • Rae Maerkle
  • Dar Al Hekma University, Saudi Arabia.
  • Google Scholar
Afsina Abbasi
  • Afsina Abbasi
  • Dar Al Hekma University, Saudi Arabia.
  • Google Scholar







 Received: 06 October 2016  Accepted: 07 April 2017  Published: 31 August 2017

Copyright © 2017 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0


Motion graphics, as a field, has been developed and utilized most in Western broadcast television markets.  As an attention-grabbing device, and as a means to communicate information, it appears in all aspects and modes. The Western markets value these techniques, and how they support the promotion of products and the understanding of complex, multi-layered information in relativity short amounts of time. This research demonstrates a deficiency in the utilization of these techniques in the Middle Eastern market, especially in Jeddah, Saudi Arabia, through a content analysis of television commercials and public service announcements created and aimed at the region and through interviews with well-known advertising firms and how the Jeddawi audience responds positively to, and would benefit from more application of motion graphics in local television commercials and public service announcements based on audience testing.  This translates to the logical need to broaden the Jeddawi advertising production firms’ repertoires to include more motion graphics in local advertisements and television spots, and hence, to open up their ranks for more design professionals knowledgeable in this field.  This research only identifies the gap in the market. 

Key words: Motion graphics, graphic design, Saudi Arabia, Jeddah, employment, market demand.

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APA Maerkle, R., & Abbasi, A. (2017). Assessing the market for motion graphics in Jeddah, Saudi Arabia. Journal of Media and Communication Studies, 9(5), 32-41.
Chicago Rae Maerkle and Afsina Abbasi. "Assessing the market for motion graphics in Jeddah, Saudi Arabia." Journal of Media and Communication Studies 9, no. 5 (2017): 32-41.
MLA Rae Maerkle and Afsina Abbasi. "Assessing the market for motion graphics in Jeddah, Saudi Arabia." Journal of Media and Communication Studies 9.5 (2017): 32-41.
   
DOI 10.5897/JMCS2016.0535
URL http://academicjournals.org/journal/JMCS/article-abstract/C686C7865860

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