Journal of Media and Communication Studies
Subscribe to JMCS
Full Name*
Email Address*

Article Number - FCF5DF048455

Vol.6(11), pp. 165 - 173 , November 2014
DOI: 10.5897/JMCS2014.0409
ISSN: 2141-2545

Full Length Research Paper

Interactivity in Saudi online journalism

Nasser N. Alotaibi
  • Nasser N. Alotaibi
  • Media and Communication, Imam Muhammad Bin Saud University, Kingdom of Saudi Arabia, Riyadh 11324, P.O. Box 226928.
  • Google Scholar

 Received: 17 July 2014  Accepted: 23 October 2014  Published: 30 November 2014

Copyright © 2014 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0

The research aims to investigate the interactivity of four Saudi Online Journals. Two of these online journals were the Riyadh and Okaz Online Journals, which are also found in the printed versions. However, the other two journals used in this research paper are the Alweeam and Sabq Journals, which do not have print versions, and are only published online. The data were collected based on an analysis of the existing content and research on the interactivity in the Online Journalism in Saudi Arabia. The study uses a questionnaire, in order to investigate the content of journals and the responses of the readers. The findings of the study demonstrated varying levels of interactivity among study journals. The study also revealed that the online-only journals stimulated more interactivity than online journals with a print version. Two predictors for interactivity were identified with respect to the Riyadh and Okaz Journals: the source of information and the type of journal content (news or commentary). The study revealed a great interactivity for the journals that are online-only. However, the printed journals, which can also be viewed online showed a comparatively lesser interactivity. During the study, the researcher observed two predictors for interactivity in both types of journals. These predictors were the source of information and the type of journal content.           

Key words: Interactivity, Saudi Online Journals, Okaz Journal, Riyadh Journal, Alweeam Online Journal, Sabq Online Journal. 


Alhaqeel AS (2012). Methodological criteria for measuring interactivity of computer mediated communication. Unpublished data.


Al-Saggaf Y (2006). The online public sphere in the Arab world: The war in Iraq on the Al Arabiya website. J. Computer-Mediated Commun. 12(1):311-334.


Boyd D (1993). Broadcasting in the Arab World: A survey of electronic media in the Middle East, 2nd edn. Ames: Iowa State University Press.


Craig RT (1999). Communication Theory as a Field. Communication Theory May. Pp.119-161. View


Dashti A (2013). The effect of Kuwaiti online readers' comments on sectarian and tribal issues: A case study of the online newspaper Alaan. Mass Communicat J. 3:148. doi:10.4172/2165-7912.1000148.


Dashti AA (2009). The role of online journalism in political disputes in Kuwait. J. Arab and Muslim Media Research 2: 91-112.


Deuze M (2003). The web and its journalisms: Considering the consequences of different types of news media online. New Media Soc. 2:203-230.


Heeter C (1989). Implications of new interactive technologies for conceptualizing communication. In J.L. Salvaggio and J. Bryant (eds.), Media use in the information age, Hillsdale, NJ: Lawrence Erlbaum pp.217–35.


Howard PN, Hussain MM (2011). The role of digital media. J. Democracy 22(3):35-48. View


Larsson AO (2011). Interactive to me - interactive to you? A study of use and appreciation of interactivity on Swedish newspaper websites. New Media Soc. 13(7):1180–1197.


Loosen W, Weischenberg S (2000). Online-journalismus: Mehrwert durch interaktivitaet?, In: K. Altmeppen, H. Bucher and M. Loeffelholz (eds.), Online journalismus: Perspektiven fuer Wissenschaft und Praxis, pp. 71–94. Wiesbaden: Westdeutscher Verlag.


Massey BL, Levy MR (1999). "Interactive" online journalism at English language Web newspapers in Asia. Gazette 61(6):523–38.


McMillan SJ (2000). Interactivity is in the eye of the beholder: Function, perception, involvement, and attitude toward the website. In: Proceedings of the Conference of the American Academy of Advertising (ed. M.A. Shaver), East Lansing, MI: Michigan State University, Richmond, VA: Am. Acad. Advertising pp.71–78.


McQuail D (2005). Mass Communication Theory. London: SAGE Publications.


Piscitelli A (2005). Digital Immigrants vs. Digital Natives. MediaVision Education and New Technologies (Digital Natives).


Rafaeli S (1988). «Interactivity: From new media to cornmunication», en Hawkins, R.,Wiemann]. y Pingree, S. (eds.), SageAnnual Review of Communication Research: Advancing Communication Science: Merging Mass and Interpersonal Processes, Beverly Hills (CA), Sage, n° 16:l0-134. View


Steensen S (2010). Online journalism and the promises of new technology: A critical review and look ahead. Journalism Studies, View


Weber RP (1990). Basic content analysis. Newbury Park, CA, Sage Publications, Inc.


Wu G (1999). Perceived interactivity and attitude toward web sites. In: Proceedings of the American Academy of Advertising pp.254-262.


APA Alotaibi, N. N. (2014). Interactivity in Saudi online journalism. Journal of Media and Communication Studies, 6(11), 165 - 173.
Chicago Nasser N. Alotaibi. "Interactivity in Saudi online journalism." Journal of Media and Communication Studies 6, no. 11 (2014): 165 - 173.
MLA Nasser N. Alotaibi. "Interactivity in Saudi online journalism." Journal of Media and Communication Studies 6.11 (2014): 165 - 173.
DOI 10.5897/JMCS2014.0409

Subscription Form