August 2014

Utilization of physical exercise by students of Cross River State tertiary institutions to achieve good health in the new millennium

  The numerous advantages of participation in physical activities (physical exercise) are: increased efficiency of heart and lungs; increased muscle strength and endurance; maintenance of proper body weight; and reduction of risk of coronary heart diseases.  The study was conducted to ascertain students’ knowledge of the effects of physical activities on their health as well as their level of...

Author(s): L. O. Ogunjimi, Patience Samson Akpan and M. M. Ikorok

August 2014

“I am (not) a basketball person”: Self-sport brand-me relationships among basketball spectators

  The current study introduces a psychographic variable, the self-sport brand-me relationship, as a mediator for better understanding of spectator sport consumption on television and the internet. The self-sport brand-me relationship refers to an individuals’ perceived self-identification or rejection of a relationship with a sport participation as an affective involvement as a primary expression of...

Author(s): Li-Shiue Gau, and Arch G. Woodside