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Article Number - 914FCD155253


Vol.12(20), pp. 200-207 , December 2017
https://doi.org/10.5897/SRE2017.6511
ISSN: 1992-2248


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Full Length Research Paper

Influence of layouts on visual impression: Comparing 12 flyer layout patterns



Yutaka Andoh
  • Yutaka Andoh
  • Department of Human Life Design, Japan Advanced Institute of Science and Technology, Japan.
  • Google Scholar
Kengo Omura
  • Kengo Omura
  • Research and Technology Group, Fuji Xerox, Japan.
  • Google Scholar
Takano Kentaro
  • Takano Kentaro
  • Research and Technology Group, Fuji Xerox, Japan.
  • Google Scholar
Kawamoto Koushi
  • Kawamoto Koushi
  • Research and Technology Group, Fuji Xerox, Japan.
  • Google Scholar
Tsutomu Fujinami
  • Tsutomu Fujinami
  • Department of Human Life Design, Japan Advanced Institute of Science and Technology, Japan.
  • Google Scholar







 Received: 04 May 2017  Accepted: 15 December 2017  Published: 20 December 2017

Copyright © 2017 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0


The purpose of this study was twofold. First, extent of the influence of flyer layouts on user impressions was investigated. Data were collected from 425 non-designers. The participants, consisting of eight groups of men and women between the ages of 20 and 50, were shown 60 flyers (12 layouts × five other design features) of a piano concert on a computer screen. The percentage of layout contribution to user impression, estimated by the ranges of category scores, was under 20%. This result indicates that layouts have a relatively small influence on impressions. Second, using dual scaling, layouts which had an influence on the variety of impressions was confirmed. The analysis produced X/Y dimensions where the first dimension (X-axis) indicated “formal-casual” and the second dimension (Y-axis) indicated “powerful-delicate.” It was suggested that the degree of alignment enhanced a formal impression, while the degree of symmetry enhanced a powerful impression.
 
Key words: Layout, flyer, user impression, document design.

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APA Andoh, Y., Omura, K., Kentaro, T., Koushi, K., & Fujinami, T. (2017). Influence of layouts on visual impression: Comparing 12 flyer layout patterns. Scientific Research and Essays, 12(20), 200-207.
Chicago Yutaka Andoh, Kengo Omura, Takano Kentaro, Kawamoto Koushi and Tsutomu Fujinami. "Influence of layouts on visual impression: Comparing 12 flyer layout patterns." Scientific Research and Essays 12, no. 20 (2017): 200-207.
MLA Yutaka , et al. "Influence of layouts on visual impression: Comparing 12 flyer layout patterns." Scientific Research and Essays 12.20 (2017): 200-207.
   
DOI https://doi.org/10.5897/SRE2017.6511
URL http://academicjournals.org/journal/SRE/article-abstract/914FCD155253

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