African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Social media celebrities and materialism influence on compulsive buying behaviors

January-June 2024 - Vol 16 Num. 1

This study investigated the relationship between a consumer's celebrity worshiping and their values orientation for materialism and its role in shaping their tendency toward compulsive buying. The study sample of 336 consumers from different cities in Saudi Arabia was analyzed. Despite the significant research on the...

Read more


Social media celebrities and materialism influence on compulsive buying behaviors

January-June 2024

Badrea Saleh Al Oraini

Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution

January-June 2023

Katlego Seleka and Petrus Letaba

Social media classifications for impactful marketing

July-December 2022

Maseke Bernardus F. 

Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

January-June 2022

Mwinga Elton and Mwenje Judith 

Sales promotion tools, customer emotions and consumer buying responses in Ghana

January-June 2022

Martey Edward Markwei, Adenutsi Kingsford, Mante George Dominic Kofi, Siaw Gladys Apreh, Addo Asabia Ruth

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

June 2016

Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin

Patrice Ygué Adegbola, Christelle Marie Komlan-Ahihou, Anselme Adegbidi, Sounkoura Adetonah, Ousmane Coulibaly, Guy-Apollinaire Mensah and Cocou Muriel Dorian Montcho

July 2014

Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)

Ponduri, S. B. and V. Sailaja

January-June 2024

Social media celebrities and materialism influence on compulsive buying behaviors

Badrea Saleh Al Oraini

July 2013

Beyond market orientation: An operationalisation of stakeholder orientation in higher education


November, 2014

Impact of service marketing on healthcare management in Nigeria

Adedeji, Elijah Adeyinka