African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

January-June 2022 - Vol 14 Num. 1

This study evaluated the criticality of change leadership to business survival in a volatile, uncertain, complex, and ambiguous (VUCA) environment, focusing on Zimbabwe Stock Exchange (ZSE)-listed companies in the COVID-19-affected trading period of March to December 2020. As 21st-century VUCA environments are putting...

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Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

January-June 2022

Mwinga Elton and Mwenje Judith 

Sales promotion tools, customer emotions and consumer buying responses in Ghana

January-June 2022

Martey Edward Markwei, Adenutsi Kingsford, Mante George Dominic Kofi, Siaw Gladys Apreh, Addo Asabia Ruth

Artificial Intelligence (AI) applications in on-line shopping in India

January-June 2022

Ayse Begum Ersoy

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

July-December 2021

Pragasen Pillay and Mxolisi Sibiya

Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia

January-June 2021

Negash Geleta Etana  

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

July 2009

In-store shopping environment and impulsive buying

Mariri Tendai and Chipunza Crispen

January 2011

Impediments to barter trading: Analysis of practitioners and non-practitioners perceptions

Mercy Mpinganjira and Portia Oliver

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

January-June 2022

Criticality of change leadership to business survival in a VUCA environment: A case study of Zimbabwe Stock Exchange-listed companies in the COVID-19-affected trading period of March - December 2020

Mwinga Elton and Mwenje Judith 

February 2010

Market-focused strategic flexibility among Nigerian banks

Olalekan Asikhia