Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution
January-June 2023 - Vol 15 Num. 1
The shift to the 4th Industrial Revolution (4IR) is said to have potential to increase productivity and improve the quality of life. In the context of the Out-of-Home (OOH) advertising industry, the 4IR era is characterised by using emerging technologies to provide targeted advertising. Without the shift, the industry...
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