African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 143

Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin

February 2019 - Vol 11 Num. 2

In Benin Republic (West Africa), the public student restaurant of the University of Abomey-Calavi is being criticized for its irregular and poor service. Therefore, private restaurants have settled on the campus streets to fill the gap. Which food attributes and marketing services do students value most? How do those...

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February 2019

Assessing food attributes and marketing services of private restaurants on the campus of University of Abomey-Calavi, Benin

Barthelemy G. Honfoga, Jeremie S. Ohanete, Charles D. Tevi, Christelle O. A. Sedegnan and Max-Regis Ogounchi

January 2019

The determinants and key challenges of financial inclusion in Niger: the case of Orange Money

Alain Sawadogo  

November 2018

Factors influencing consumers’ choice of street-foods and fast-foods in China

Haimanot B. Atinkut, Yan Tingwu, Bekele Gebisa, Shengze Qin, Kidane Assefa, Biruk Yazie, Taye Melese, Solomon Tadesse and Tadie Mirie

March 2018

Impact of brand elements on brand equity: An applied study on Jordanian Corporations

Muhammad S. Alnsour and Muath Labib Subbah

February 2018

Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments

PAN Xuan and ZANG Shuwei  

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

  • Article Number: F0DD16D8289

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

April 2009

Investigating service quality dimensions in South African motor vehicle servicing

A. Berndt

  • Article Number: 36AD9501830

April 2009

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

N. G. Nwokahand F. E Ondukwu

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

May 2009

A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

Wail Alhakimi and Rohaizat Baharun

  • Article Number: DBD441C1876