The role of broadcast media in behaviour change and HIV/AIDS communication to the youth: A focus on Kenya’s music industry
August 2010
HIV/AIDS is the greatest challenge that has faced the African continent in recent decades. The absence of a cure or vaccine for HIV/AIDS and the urgent need to reach people on the impact of this disease has resulted in the emphasis of mass education of populations, which incorporates the use of mass media. Education about HIV/AIDS has gone beyond awareness building to attitude and behaviour change. This paper...
Beginning Filipino students’ attributions about oral communication anxiety
August 2010
This study identified beginning student’s attributions about their oral communication anxieties. Results revealed an eight factor model explaining 69.11% of the total variance in the data. The factors are expectation, training and experience, audience, self-worth, rejection, verbal fluency, preparation and previous unpleasant experience. These factors were the reasons given by beginning Filipino...
Impact of violent images in Chutti television
July 2010
The paper presents the impact of violent images in Chutti TV on children. Chutti TV is a Tamil channel which has wide viewership among children in the state of Tamil Nadu in India. It examines the relationship between exposure to absorption of violent images and its understanding among children. It also concludes that, it is hard to find appropriate relationship between depiction of violent images and violent...
Religious identity and mass media: The situation of women in Iranian cinema following the Islamic revolution
July 2010
Mass media has had a significant role in today's Iranian society. The presence of active artists and their features is also very important in this era. Presently, the presence of women as actresses or film producers has been a significant factor in the Iranian cinema. Throughout the pre-revolution era, cinema had treated women more like objects or commodities and because of this, they disappeared from...
Language and health communication strategies towards effective public health communication programmes in Nigeria
May 2010
Nigeria, as the most populous country in Africa, always receives the collaborative supports from international donors, government agencies and organizations for its public health communication programmes. Many positive results have followed such programmes in almost all fields of public health practices such as family planning, HIV/AIDS and others. This paper discusses some problems of Nigerian health...
Mass communication: Trends, traits and theories
May 2010
Mass communication is a term used in a variety of ways, which despite the potential for confusion, is usually clear from the context. “Mass Communication” is often used incorrectly to refer to the dissemination of entertainment, arts, information and messages by television, radio, newspapers, magazines, movies, recorded music and associated media. This general use of the term is only appropriate...
Optimization models for minimizing congestion in Global System for Mobile Communications (GSM) in Nigeria
May 2010
Global system for mobile communications (GSM) is a digital cellular radio network that uses more advanced technology and handles more subscribers than the analog cellular network due to the use of Time Division Multiple Access to divide the channel in time. It offers high quality voice communication and low bandwidth (96 kb/sec) data connections for fax and Short Message Service (SMS). Data connection...
Performance characteristics of high speed laser diodes under thermal-irradiated operating conditions
May 2010
In the present paper, under thermal-irradiated operating conditions, the performance characteristics of high speed laser diodes (based on Vertical Cavity Surface Emitting Laser (VCSELs)) are deeply and parametrically investigated. The processed characteristics are: the harmonic response transfer function, the resonance frequency, 3-dB bandwidth and the rise time. These diodes affect the transmitted bit-rate...
The impact of African traditional dance: Orósùn example
May 2010
Orósùn in Ìdànrè, is observed to be a special traditional festival in Ondo State, Nigeria, which annually brings about positive changes in the lives of the people.The festival, which is richly endowed with dance and multifarious entertainment nuances largely, attracts people of various tones and shades because of its positive impact on them and the society at large on...
Preliminary validity data on a new matching tool to combat hyperpersonal communication in online dating
April 2010
Singles often use compatibility tests of unknown validity to minimize the limitations of hyperpersonal communication inherent to online interactions. Thus, we conducted an online study to test a new matching system called MatchMatrix, which operates as an oracle in predicting friendship and lovers compatibility based on an analysis of birth dates. Indices positively correlated with scores on the Relationship...
Context problem in news and ideological presentation of custom killings in newspapers: An example in Hürriyet and Sabah daily newspapers
April 2010
This paper aims to discuss the reproduction of ideology in news discourse caused by the lack of context information. The discourse analysis focuses on news presentation in Turkish daily newspapers (Hürriyet and Sabah) about a young girl, Güldünya Tören, who was killed in the name of honor. In the frame of this paper, approaches on cultural studies are reviewed to help clarifying some...
The science of telling stories: Evaluating science communication via narratives (RIRC method)
April 2010
It is quite reasonable to claim that narratives can include, explain and recreate science and that this means of science communication is generally popular. This idea seems to be supported by the fact that many contemporary authors who include science as a theme in their work receive a good reception among the public (at least in Britain). Novels like Fermat’s Last Theorem by Simon Singh, Longitude by...
New approach to eliminate the latency in handoff schema for mobile node
March 2010
An important and challenging issue in the next-generation wireless systems (NGWS) is to support seamless handoff while moving between different integrated networks. This paper presents a location aided fast handoff protocol which is an improvement over the pre-registration low latency handoff proposed by the IETF. Pre-registration requires layer 2 information that might not be present in the access technology...
Manpower planning in Agricultural Science University Libraries in India
March 2010
Manpower is an important resource in every organization. Inadequate manpower in organizations affects the functions and services in libraries adversely. As such, manpower planning is needed to know about the staff pattern, functions of the organizations, job analysis, effective providing of library services, etc. The present study identified the manpower working and manpower requirements in the Agricultural...
Data encryption using the dynamic location and speed of mobile node
March 2010
Due to the fast development in electronic technology, some mobile devices are designed for new services in important applications in life. In this paper, we propose a new method of message security by using the coordinates in GPS service, where it can specify the path of movement by taking some coordinates during travel of mobile node MN and estimate the following situation of MN in a constant time...
Patriotic advertising and the creation of the citizen-consumer
March 2010
As the United States confronts political and economic turmoil, corporate marketers and political leaders encourage citizen-consumers to shop to keep the economy growing. The purpose of this study is to explore the relationship between consumption and citizenship in American culture and to understand how consumers make sense of buy-domestic advocacy and advertising appeals to patriotism. The study...
Limited effects on patient awareness with nurse training in interpersonal communication during antenatal care visits - An explorative study from Cameroon
February 2010
The objective of this study was to improve by a two day training on interpersonal communication (IPC), the professional communication skills of nurses during antenatal care (ANC), and to obtain higher levels of knowledge among the pregnant women after the visit. The head-nurses of 22 health facilities in 3 rural health districts in Cameroon were randomly assigned to either the intervention group A or the...
2006 elections in Israel: Marking the end of an era for the controlled televised election campaign broadcast
February 2010
This article examines the influence of the new ratings culture and multi-channelled reality on the 2006 Knesset elections in Israel. Prior to 2006, the tightly controlled one hour prime time campaign commercial on major television stations was one of the most important factors in Israeli national elections, if not the most important one. The 2006 campaign demonstrated that these commercials no longer have...
Trends in first page priorities of Indian print media reporting - A content analysis of four English Language newspapers
February 2010
A critical analysis of the first page reporting priorities of the four leading news papers-The Hindustan Times, The Indian Express, The Times of India (all being published from New Delhi and Lucknow) and The Hindu (Only from New Delhi and Southern States) reveals a number of interesting shifts in the paradigms of news reporting and values. The analysis, which involves the first page news...
Reporting of the ACT heroin trials
January 2010
The aim of this research is to analyse the reports of the proposed heroin maintenance trials in the Australian Capital Territory (A.C.T.), in Melbourne print media during 1997. The proposal for trials of heroin-prescription to long-term users in the A.C.T. was based on extensive scientific research. The rejection of this proposal by Prime Minister Howard raised many questions. This study was designed to help...
Information sources to cocoa farmers on cocoa rehabilitation techniques (CRTs) in selected states of Nigeria
January 2010
The aim of this research is to analyse the reports of the proposed heroin maintenance trials in the Australian Capital Territory (A.C.T.), in Melbourne print media during 1997. The proposal for trials of heroin-prescription to long-term users in the A.C.T. was based on extensive scientific research. The rejection of this proposal by Prime Minister Howard raised many questions. This study was designed to help...
Semantic excess or new canons? Exploring the print media
January 2010
The English print media in India has taken up the growing challenge of subscribing to a postcolonial, deviant use of language and preparing a linguistic model of Indian English. This paper tries to establish the above fact with data from certain national dailies during the late 1990’s when actually the print media went through a well perceived change in the use of language. The...
The print media coverage of the 26/11 Mumbai terror attacks: A study on the coverage of leading Indian newspapers and its impact on people
December 2009
Since its independence in 1947, India has been facing the problem of terrorism in different parts of the country. This research is an analysis of the media coverage of terrorists’ attack on Mumbai (one of the busy metros of India and the business capital of the country) on 26 November 2008 (now the attack is popularly known as 26/11). The research is carried out to know the people’s opinion about...
Department of Media Sciences, Anna University Chennai, Tamil Nadu, India.
December 2009
Design of electrooptic modulators in the applications of radio-over-fiber (ROF) has been studied and investigated in the present paper. Integrated optic design is handled to build a tank circuit to obtain the maximum output power. The modulated bandwidth is deeply and parametrically studied over wide ranges of the affecting sets of parameters via specially designed software which processes the interaction of...
“Public perceptions of HIV prevalence trends in a municipality in Western Ugandaâ€
November 2009
In order to assess the public’s perception of the declining HIV prevalence in a township in western Uganda and its causes, a cross-sectional household survey of 252 randomly selected citizens was conducted in 2005. Survey questions related to the declining HIV prevalence documented in this location and its interpretation, as well as to trends in AIDS-related deaths and stigma. Forty-five percent of all...
Using multimedia in teaching Islamic studies
November 2009
The sophistication of multimedia technologies nowadays gives a great challenge to educators in order to continuously play significant roles in the borderless globalisation of information era. This challenge should not be regarded as a threat but should be accepted as a great reward to education world, which is able to produce an amazing result if the tools are used correctly and wisely. Thus, the main purpose...
Ultra wide band (UWB) of optical fiber Raman amplifiers in advanced optical communication networks
October 2009
In the present paper, we have analyzed numerically the ultra wide band (UWB) optical fiber Raman amplifiers in advanced optical communication networks. Moreover, we have developed the numerical transmission and propagation techniques based on mathematical laboratory programming to solve the coupled optical wave equations to obtain design parameters, operational characteristics, and its implementation in the...
Assessing Uganda’s public communications campaigns strategy for effective national health policy awareness
October 2009
Uganda government’s national health policy communication campaign strategy has been done in a socio-economic, legal and environmental context dominated by chronic poverty, ignorance, disease and official corruption. Deficiencies in the national health policy awareness, knowledge, risky behaviour and superstitions have increased the incidents of illnesses, diseases, deaths and poverty in Uganda....
Critical analysis of press freedom in Pakistan
August 2009
Press freedom has never been consistent in Pakistan. Different regimes used legal and constitutional means to control the press from public debate and criticism. In it sixty years of history, Pakistan has been ruled by military more than the civilian. Press in Pakistan usually faces threats, violence, economic pressure, etc. The country's law on blasphemy has been used against journalists. Poor literacy,...
Pedagogical process management: Case study by applying the reinforcement learning
August 2009
The introduction of the intelligence in teaching software is the object of this paper. In software elaboration process, one uses some learning techniques in order to adapt the teaching software to characteristics of student. Generally, one uses the artificial intelligence techniques like reinforcement learning, Bayesian network in order to adapt the system to the environment...
Consensus building through role playing from the perspective of self persuasion
July 2009
Engineering public consensus based on voluntary participation in public discussion is a useful, albeit difficult, method to resolve social conflicts. Active participation such as group discussions, public hearings, task force teams and committees for conflict resolution, is more effective in changing attitudes and behaviors than are negative strategies. Even with its importance, the effects and efficiency of...
Does globalization affect media role in a democratic country? Bangladesh perspective
July 2009
Based on reviews of secondary literature, the present paper intends to analyze the effect of globalization in determining the role of media in a democracy from the theoretical points of view. It is established through the findings that media can play a prominent role for the establishment of democracy and can act as a bridge between people and the government. However, in the globalized era, the role of the...
Culture and characteristics of cellular phone communication in South Korea
June 2009
This study investigates the characteristics of cellular phone communication and analyzes the relatIonship between the Korean culture and the characteristics of cellular phone communication in South Korea. In order to examine the uses and functions of cellular phone communication, this paper reviews several communication theories such as the uncertainty reduction theory, the uses and gratifications...
Framing the “Clash of civilization†in Europe: Interaction between political and media frames
June 2009
The present study reviews the foci, symbols and interpretations that the European media use to formulate and spread the political message about the “clash of civilizations”. This means observing how this cultural clash is articulated in political discourse and how this is then reflected in the leading European media. To carry out this study, we compared the frames found in several...
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