African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009

AJMM Articles in press

Article in Press

DISTRIBUTION SYSTEM OF ACI RICE SEEDS: AN AGRIBUSINESS MODEL IN BANGLADESH

The aim of this report is to investigate the current distribution system of ACI rice seed and propose an effective distribution model for delivering seeds. The study collected the demand and truck fare data from ACI seed and analyzed their current distribution system’s shortcomings. After analyzing the process, the study found that distance saving matrix with vehicle scheduling method will be appropriate for the...

Author(s):Sadia Tanzim Zerin and Hasan Maksud Chowdhury

Article in Press

USING THEORY OF PLANNED BEHAVIOUR TO EXPLAIN THE CONSUMER COMPLAINT BEHAVIOUR: A CROSS-CULTURE ANALYSIS

To explain the determinants that influence consumer complaint behaviour, Ajzen’s theory of Planned Behaviour (TPB) provides the conceptual research framework. The appropriateness of the theory is tested on the three different ethnic groups in Malaysia – Malay, Chinese and Indian. The findings show that the TPB presents a reliable model in predicting the complaint behaviour, as the results show an acceptable goodness of fit...

Author(s):Wenjie Zhao, Md. Nor Othman, Ping Chen and Yufang Ding

Article in Press

Impact of brand elements on brand equity: An applied study on Jordanian Corporations

This study investigated the impact of brand elements on creating brand equity of Jordanian corporations. Despite the significant development in branding globally and its role in increasing the equity of the companies, a quick preview of previous research indicates that there are still some gaps in research related to brand elements and its impact on creating brand equity and branding in general and especially in the...

Author(s):Muhammad S. Alnsour and Muath Labib Subbah

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