A research in poultry extension services was conducted between August, 2010 to February, 2011 to assess the impact of poultry extension services on the rural women. Participation of rural women is very little to register in the official papers of government in spite of their role in the farm and non-farm activities. All these activities are much more restricted by rural customs, traditions and values etc. Okara district of the Punjab province was selected as universe of the study area. A number of 750 respondents were involved in the data. The data was collected with the help of pre-test and validated interview schedule. The paper recommends a fair treatment to the rural women and calls for social upliftment by enhancing education, employment, training, and poultry production and management. It was concluded that a large majority of the rural women showed an excellent interest in gaining agricultural extension education services related to poultry production.
Key words: Agricultural extension services, poultry, rural women, education.
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