African Journal of
Agricultural Research

  • Abbreviation: Afr. J. Agric. Res.
  • Language: English
  • ISSN: 1991-637X
  • DOI: 10.5897/AJAR
  • Start Year: 2006
  • Published Articles: 6638

Full Length Research Paper

Analytical model for the global consumption of tomatoes- The Spanish case

Jaime De Pablo Valenciano* and Miguel Ángel Giacinti Battistuzzi
Economis Applied Department, University of Almería, R/Carretera Sacramento s/n. La Cañada de San Urbano, 04210, Almeria, Spain.
Email: [email protected]

  •  Accepted: 18 August 2011
  •  Published: 30 April 2012


This article presents the current situation of tomato consumption worldwide. This paper proposes a new methodology for classifying countries into four main markets, ‘the sustainable market’, the ‘effort market’, the ‘vulnerable market’ and ‘the declining market’. Each market has its own producing and consumption trends and its particular strategies for producing, exporting, distributing and logistics strategies. Finally, this paper identifies the most influential variables in the commercial process of producing, consuming and exporting of Spanish tomato.


Key words: Trade, vegetables, sustainable market, vulnerable market, declining market, effort market.