This study used Probit model to analyze factors influencing probability of household willingness to pay for non-marketed benefits (NBS) of cattle in Mozambique. The primary data from 184 agro-pastoralist households were collected using a structured questionnaire. Data collected comprised information relating to household demographic, household livelihoods and non-marketed benefits of cattle. The result showed that the probability of household willingness to pay (WTP) was influenced by both animal and household related characteristics. Animal related characteristics that had a significant influence on the probability of households WTP for NMB’s of cattle included: Animal age (ANAGE), herd size (HERDSIZE) and cattle breeds (INDBRED). Household related characteristics that had significant (p<0.05) influence on probability of household WTP for NMB’s of cattle, comprised: Dependant ratio (DEPRAT), household size (HHS), off-farm income (OFFINC) and distance to the market (DISTMK). As expected, however, the OFFINC had a negative influence on probability of household WTP for NMB’s of cattle. The study concluded that non-marketed benefits of cattle were highly valued among agro-pastoralist in Mabalane district and thus were willing to pay for them.
Key words: Non-marketed benefits, cattle, probit, probability, households, willingness to pay.
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