African Journal of

  • Abbreviation: Afr. J. Biotechnol.
  • Language: English
  • ISSN: 1684-5315
  • DOI: 10.5897/AJB
  • Start Year: 2002
  • Published Articles: 12463


Experiences in effective communication on transgenic technology in Africa – the case of the insect resistant maize for Africa (IRMA) project

A. Wangalachi1*, D. Poland2, S. Mugo1, S. T. Gichuki3, D. Ouya4, G. Kimani3and J. Rabar1      
1International Maize and Wheat Improvement Centre (CIMMYT), P.O. Box 1041 - 00621 Nairobi, Kenya. 2PATH Malaria Vaccine Initiative, 7500 Old Georgetown Rd., Suite 1200. Bethesda, MD 20814 USA. 3Kenya Agricultural Research Institute (KARI), P. O. Box 57811 – 00200 Nairobi, Kenya. 4International AIDS Vaccine Initiative (IAVI), P. O. Box 340 – 00202 Nairobi, Kenya.  
Email: [email protected]

  •  Accepted: 13 January 2011
  •  Published: 01 June 2011


The Insect Resistant Maize for Africa (IRMA) Project, aimed to improve food security through developing and deploying locally adapted stem borer resistant maize varieties using both conventional and biotechnology mediated methods, especially Bt technology. This technology uses a gene from the soil bacterium Bacillus thuringiensis (Bt) to create transgenic maize varieties. Transgenic technologies have been a controversial and emotive topic in recent years, and the IRMA project was launched against this backdrop. To ensure widespread acceptance of the IRMA project and its Bt technology, the project carefully planned and implemented its communication and public awareness strategy. Following its public launch in March 2000, the project promoted an open communication environment and continuously engaged with stakeholders to update them on progress. The project achieved this through targeted and diverse communications products such as media articles and broadcast news pieces, newsletters, websites, videos and reports. To complement these, the project conducted annual stakeholders’ meetings, and specialized training for frontline project staff and collaborators, especially extension agents. This paper reviews the IRMA Project’s public awareness and communication strategy and analyzes its effectiveness.


Key words: Transgenic technology, Bacillus thuringiensis (Bt) maize technology, communication, public awareness, insect resistant maize for Africa (IRMA) project.