African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4079

Full Length Research Paper

Achieving competitive supply chain through business process re-engineering: A case from developing country

Ales Groznik1 and Marinko Maslaric    
1Faculty of Economics, University of Ljubljana, Kardeljeva ploscad 17, 1000 Ljubljana, Slovenia. 2Faculty of Technical Sciences, University of Novi Sad, Trg D. Obradovica 6, 21000 Novi Sad, Serbia.
Email: [email protected]

  • Article Number - 04808C221104
  • Vol.4(2), pp. 140-148 , February 2010
  •  Accepted: 16 November 2009
  •  Published: 28 February 2010


Recent business development in the light of increased competition has caused many companies to explore new drivers in order to remain competitive. In this context, business process re-engineering is the key to the successful implementation of effective supply chain management which has become a potentially valuable way of securing competitive advantage. This paper presents the characteristics of business re-engineering effort and how business process modeling can be used for these purposes. Effective supply chain management requires a high degree of coordination and information sharing between partners in the supply chain. The main idea was to show through business process modeling how the business process re-engineering of existing process needs to follow the introduction of new information technologies into organizations to improve information sharing. This paper will show that only harmonized implementation of information technology and business process re-engineering will bring to the effective supply chain management and full improvement of companies competitiveness.


Key words: Supply chain management, business process re-engineering, business process modeling, competitiveness, case study.