African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers

Sabbir Rahman1, Ahasanul Haque1* and Mohd Ismail Sayyed Ahmad2
  1Faculty of Economics and Management Sciences, International Islamic University, Malaysia, Box No. 10, 50728 Kuala Lumpur, Malaysia. 2Graduate School of Management, International Islamic University, Malaysia, Box No. 10, 50728 Kuala Lumpur, Malaysia.
Email: [email protected]

  •  Accepted: 26 August 2010
  •  Published: 04 October 2010

Abstract

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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