African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4094


The business of water: Fresh perspectives and future challenges

Anand N. Asthana
Centrum Católica Graduate Business School, Pontificia Universidad Católica del Perú, Lima, Perú. 
Email: [email protected]

  •  Accepted: 11 November 2011
  •  Published: 30 December 2011



Water is big business. Governments around the world are looking towards private sector to deploy its management and financial capacities to this sector. Despite its prominence in recent debates and policies in the water sector, increasing private sector participation has achieved neither the scale nor the benefits anticipated. Recognition of water as a human right has given a new dimension to this sector. Public scrutiny of corrupt practices in the water sector is increasing. The potential market is huge but the challenges are complex. While water business is consolidating and growing, water companies seem to be unprepared for new challenges.


Key words: Water, business, privatisation.