African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

Factors affecting the intention to use Facebook to support problem-based learning among employees in a Taiwanese manufacturing company

Shu-Ching Yang1 and Chin-Hung Lin2*
1Department of Accounting Information at Aletheia University, Taiwan. 2Department of Information Management at Chung Chou University of Science and Technology, Taiwan.  
Email: [email protected]

  •  Accepted: 28 July 2011
  •  Published: 30 September 2011

Abstract

This study offers an approach for understanding factors influencing employees’ acceptance and usage of Facebook as an assisted learning tool in Problem-based Learning (PBL). Based on the Technology Acceptance Model (TAM), the objectives of this study are to explore behavioral intention and the factors (perceived usefulness (PU), perceived ease of use (PEU), social influence (SI), perceived enjoyment (PE), concentration (C) and computer self-efficacy (CSE) affecting Facebook use for assisted PBL. A survey was distributed to 377 employees in a Taiwanese manufacturing company. Among the factors explored, perceived ease of use (PEU) is a stronger predictor of user influence compared to others. The study concludes with implications for researchers, educators and policy makers who are interested in using social software to support learning.

 

Key words: Facebook, technology acceptance model, problem-based learning, social influence, employees in a Taiwanese manufacturing company.