African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4062

Full Length Research Paper

Altruism towards others and sustainability intention of small business owners

Saadat Nakyejwe Kimuli
  • Saadat Nakyejwe Kimuli
  • Department of Entrepreneurship, Makerere University Business School, Kampala, Uganda.
  • Google Scholar
Sendawula Kasimu
  • Sendawula Kasimu
  • Institute of Social Sciences, Department of Business Administration, Ankara University, Ankara, Turkey.
  • Google Scholar
Humphrey M Sabi
  • Humphrey M Sabi
  • Information Systems Department, ICT University, Yaounde- Cameroon.
  • Google Scholar

  •  Received: 10 February 2018
  •  Accepted: 23 August 2018
  •  Published: 28 September 2018


Though, small businesses are vital globally, they contribute to environmental and social challenges such as deforestation, pollution, use of polythene bags, poor working conditions, child labour and health hazards. Thus, it is vital to understand the concept of sustainability intention of small business owners. The purpose of this study therefore was to assess how altruism towards others influences sustainability intention of small business owners in Uganda. The study adopted a cross sectional design. A sample of 384 small businesses in Kampala was selected and self-administered questionnaire used to collect data. Statistical package for social science (SPSS) was used to process and analyze data from the respondents through correlation and regression analysis to determine the predicting power of altruism towards others on sustainability intention. The study findings revealed that altruism towards others significantly predicts the sustainability intention of small business owners. It is therefore recommended that small business owners should always be empathetic and sympathetic to the people and be mindful of conserving the environment for better long term profit gains.


Key words: Altruism towards others, sustainability intention, small businesses, business owners.