African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4066

Full Length Research Paper

The role of talent management and HR generic strategies for talent retention

Muhammad Imran Hanif* and Shao Yunfei
School of Management and Economics, University of Electronic Science and Technology, Chengdu-Republic of China
Email: [email protected]

  •  Accepted: 30 July 2013
  •  Published: 07 August 2013


The research was conducted to highlight the role of talent management with HR generic strategies to retain talent, reduce employees’ turnover and to achieve perceived HR outcomes of a firm by implementing succession planning, employer’s branding, motivation and development policies effectively and efficiently. In addition, HR practices like training and development, recruitment and selection, resources and skills building of employees also play vital role for organizational success. 
Structured questionnaire is used as instrument to prove the hypothesis, and for the results, appropriate statistical tools will be used for the analysis. Both qualitative and quantitative techniques are adopted and for the purpose of primary data collection, leading MNCs, well reputed public and private sector organizations will be visited. Interviews and discussions will help to determine the results. The sample size of 200 respondents was undertaken and the questionnaires were floated to HR Managers at different levels. The instrument is adopted from Zheng (2009) and questionnaire is designed according to under process research paper. The results of this work showed that talent management techniques are integral part of HR generic strategies. 
Key words: Talent management, HR generic strategies, talent retention, employer branding, succession 
  • Articles on Google by: