African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4094

Full Length Research Paper

Opportunities for a Romanian company’s business development in countries with cultural intelligence compatibility

  Alexandru Capatina1, Adrian Micu2*, Edit Lukacs2, Angela-Eliza Micu2, Nicoleta Cristache2 and Irina Susanu2      
  1University of Iasi, and “Dunarea de Jos” University of Galati, Romania. 2Business and Administration Department, “Dunarea de Jos” University of Galati, Romania.
Email: [email protected]

  •  Accepted: 14 June 2011
  •  Published: 30 November 2011



The companies that intend to develop their businesses at the global scale are frequently confronted with situations which require cultural intelligence (CQ) winning approaches. The paper’s aim was to answer the following question: “How can a CQ web platform provide the consultancy necessary to choose a target country for business development purposes on the basis of cultural similarities?” In this way, we undertook a research on a Romanian software company in view to assess its cultural profile and to compare it with the target countries’ profiles where this company is interested to develop research and development (R and D) alliances and to outsource information technology (IT) projects. The paper concludes with several recommendations for the company’s managers concerning practical ways to “bridge the gaps” between different cultural profiles in view to become CQ.


Key words: Globalization, cultural intelligence, software industry, research and development alliances, outsourcing.