Abstract

As the global competition is increasingly intense, composition for team members tends to be more diverse. Besides, conflicts among team members are increasing gradually. So, team performance is greatly affected. This paper investigated 47 creative management teams according to 220 questionnaires. It studied the effect on team performance from diverse team compositions. Then, it took conflicts inside the team into great consideration and studied its intermediary role in the team. Through the study, it is found that higher diversity in education, profession backgrounds and task conflicts among team members result in higher team performance. However, higher diversity in values and relationship conflicts bring on lower team performance. As per such research results, we find that enterprises should improve task conflicts while reduce relationship conflicts in order to improve team performance in specific practice. Moreover, enterprises should choose those employees with higher diversity in education and profession backgrounds and comparatively concordant values in team building.