African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4094

Full Length Research Paper

Engaging students' learning process in business management: A case study of activity-based teaching in hospitality marketing class

Yu-Lun Hsu
Department of Tourism, Nan Jeon Institute of Technology, No. 178, Chaoqin Rd.,Yanshui Dist, Tainan City, Taiwan, Republic of China 73746.
Email: [email protected]

  •  Accepted: 29 August 2011
  •  Published: 21 October 2011



The study evaluated the accounts of hospitality marketing students to determine the impact of activity-based teaching on the learning process and learning outcomes. The qualitative study involved interviews of 36 students from 2 hospitality marketing classes, which were analyzed using typology and logical analysis. The results showed that activity-based teaching can deliver academic lessons, skills and competencies, and personal lessons. Activity-based teaching supported active knowledge building, problem resolution skills and work preparedness of students. Continuous application of the method can lead to broader and greater outcomes for students and hospitality and tourism education in general.


Key words: Hospitality marketing, activity-based teaching, problem-based learning, work-based instruction, hospitality education, tourism education, business perception.