African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4199

Full Length Research Paper

Identification in organization: Role of individual’s self-concept orientation and identification motives

Tooba Shafaat1*, Tahir Masood Qureshi1, Syed Tahir Hajazi1, Aslam Khan2 and Hassan Rasool Azeemi3
1Faculty of Management Studies, University of Central Punjab, Lahore, Pakistan. 2Faculty of Management Sciences, Iqra University, Islamabad, Pakistan. 3Faculty of Management Sciences, Muhammad Ali Jinnah University, Islamabad.
Email: [email protected]

  •  Accepted: 31 March 2011
  •  Published: 21 April 2013

Abstract

The self-concept orientation of individuals to achieve multiple targets of organization identification- coworker, workgroup and organizational identification is evaluated with mediating role of individuals associated motives. The study sample is consisted of 74 educational specialists from renowned universities of Pakistan. Result shows that, Self-concept orientation has a positive but insignificant impact (∆R=0.023, β=0.121, P=0.199) on organization identification targets. Self-motives of individuals positively but partially mediates between self-concept orientation and organizational identification targets (∆R=0.004, β=0.052, P=0.59). The overall result supports the view that associated motives; self-consistency, self-enhancement and self-expansion play an intervening role in individuals’ self-concept orientation to identifying organizational targets.

 

Key words: Identification, motives, self-orientation.