Entrepreneurship is significant in transformation towards a sustainable future. Sustainable entrepreneurship intention aims at establishing businesses that balance the triple bottom line of economic, social and environmental aspects. Such businesses minimize environment degradation, pollution, resource scarcity and social challenges while enabling entrepreneurs to maximize profits. In developing countries such as Uganda, there are limited conceptual and empirical studies on action regulation factors in predicting sustainable entrepreneurship intention among university students. Therefore, developing an action regulation mechanism among university students could enhance their intention towards establishing sustainable entrepreneurial ventures. The overall objective of this paper is two-fold: To identify action regulation factors that influence sustainable entrepreneurship intention and to develop a hypothesised model that can be tested on university students with a focus on the moderating effect of gender differences on sustainable entrepreneurship intention. The results of the action regulation factors could enhance establishment of more sustainable enterprises in Uganda.
Key words: Sustainable entrepreneurship intention, action regulation theory, students’ gender.
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