African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4094


Craft routes for developing craft business in South Africa: Is it a good practice or limited policy option?

  Christian M. Rogerson1 and Jayne M. Rogerson2*  
  1School of Tourism and Hospitality, Faculty of Management, University of Johannesburg, South Africa. 2Department of Geography, Environmental Management and Energy Studies, University of Johannesburg, South Africa.
Email: [email protected]

  •  Accepted: 08 November 2011
  •  Published: 30 November 2011



The establishment of themed routes by packaging together geographically disparate tourism products is an important issue in tourism planning. New interest has been raised around the potential of craft routes. This article examines the utility of craft routes for developing the craft sector. In the context of South Africa it is argued craft development is promoted through a number of existing initiatives, including the establishment of integrated craft hubs and support for attendance at trade shows. The international and South African experience highlights several promising initiatives for craft sector development and suggests the establishment of craft routes offers only a marginal policy option for growing craft sector businesses.      


Key words: Route development, craft tourism, craft development, South Africa.