This paper discusses the need for social scientists to not only react to events, but to follow a four-step model to ensure the effectiveness of their roles. The discussion centers around the case of the Rumah Panjang KTM, one of the most badly affected areas during the ethnic clash in Kampung Medan. Adopting the PINTAS model, it is imperative that concerned social scientists follow through a four-step model to achieve an integrated nation and to reduce conflict between its members. Furthermore, these two elements were intricately linked to the survival and displacement of elites within the ruling system. However, there has recently been a transformation of the government and its policies. The Malaysia’s 2008 12thgeneral election witnessed a major political transformation and the rise of political blogging and other manifestations of the non-mainstream media in Malaysia. The Malay, Chinese and Indian tended to stick within their beneath the tranquility surface of Malaysian society, tensions of the potential for violence still lurks. The data regarding the socio-political tension plays significant impact and tremendous changes in Malaysia reflect relative political hegemony of the Malaysian democracy.
Key words: Ethnic clash, social conflict, hegemony, new media.
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