African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4203

Full Length Research Paper

Music piracy behaviors of university students in view of consumption value

Chih-Chung Chen
  • Chih-Chung Chen
  • Department of Knowledge Management, Aletheia University (Matou Campus), Taiwan, R.O.C.
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  •  Accepted: 09 October 2013
  •  Published: 21 October 2013

Abstract

This research mainly aimed to explore the opinions of university students to music piracy. The research is operated by means of questionnaire surveys to gather data with 211 valid replies received. As research results indicated, quality value is significantly infeuenced on economical value.  Quality value, social values and epistemic value will directly affect to download attitude.  

Key words: music piracy, consumption value, morals, behavior intention

Copyright © 2025 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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