African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 3988

Full Length Research Paper

Study on the industry internationalization of Taiwanese opera

Hung Ma-Wei
Department of Hospitality Management, Chung Hwa University of Medical Technology, Taiwan. 
Email: [email protected]

  • Article Number - B061D6D21567
  • Vol.5(18), pp. 7723-7731, September 2011
  •  Accepted: 12 January 2011
  •  Published: 06 September 2011


The study used the Analytic Hierarchy Process (AHP) to evaluate the priority of the key success factors in the internationalization of cultural creative industry, with Taiwanese Opera (Ge Zai Xi) as example. There were three levels developed in the study. The AHP was applied to confirm the verbal judgments ranking of the evaluative factors in each level. Level 1 was the key success factor in the internationalization of cultural creative industry, and there were three evaluative dimensions for level 2 and twenty evaluative criteria for level 3. Simultaneously, the AHP formal questionnaire was designed for further study. It can be seen that among the three evaluative dimensions of level 2, “academic training” was the most important one, and “industrial development” and “governmental policy” in order. Based on level 2, the study generated 20 evaluative criteria for level 3. Among the 20 evaluative criteria with CRH = 0.0051 (<0.1) showing the whole consistency, the most important criterion was “the venture support” (global priority, GP = 8.9%), the second was “the long-term investment of cultural activities” (GP = 8.6%), and the third to the tenth in order were “the establishment of research topics” (GP = 6.8%), “rapid language adjustments if necessary” (GP = 6.6%), “information collection and the script writing and innovation” (GP = 6.4%), “to fund subsidy outstanding talents” (GP = 5.8%), “to become a bridge for government and industry relations” (GP = 5.6%), “land and other taxes preferential benefit” (GP = 5.5%), “the image broadcasting on campus” (GP = 4.8%), and “stationing in the production of cultural marketing” (GP = 4.5%).


Key words: Internationalization, key success factor, Analytic Hiera

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