Retail pharmacies operating in developing and emerging nations are faced with a myriad of intractable macro-economic conditions including over-regulation, government interference, inept policy implementations and intensive competition. These conditions demand that retail pharmacies become strategic in their approach to business management in order to diminish the impact of macro-economic conditions conspiring to influence their performance in the market. From that perspective, this study investigates the specific strategic management approaches employed by retail pharmacies in Zimbabwe to navigate the country’s harsh economic conditions. In order to examine their management approaches, a questionnaire survey consisting of 90 retail pharmacies was carried out. Data collected from the survey was analysed using regression analysis. From this, the study developed a nuanced strategic management model that can be applied in managing businesses operating in unpredictable markets either in developing, emerging or advanced nations.
Key words: Developing and emerging nations, retail pharmacies, strategic management, macro-economic conditions
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