African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4181

Full Length Research Paper

Transformative thinking for business leaders in the 21st Century

Allan Doyle Mududa Bukusi
  • Allan Doyle Mududa Bukusi
  • Africa Leadership and Social Development Center, Kenya.
  • Google Scholar

  •  Received: 28 August 2020
  •  Accepted: 10 December 2020
  •  Published: 31 December 2020


This paper explores how business leaders can use transformative thinking to successfully facilitate corporate transformation in the 21st Century. The author explores the principles of transformative leadership put forward by published authors alongside the challenges of ensuring a business remains sustainable in a dynamic environment. The paper lays the groundwork for empirical research on transformative thinking and corporate transformation as a base for the development of sustainable business policy and organization development strategy. The author argues that business leaders have the responsibility to ensure their organizations stay attuned to the operating environment without losing focus in serving the needs of an evolving customer base. The article challenges business leaders to engage transformative thinking as a way of generating superior, non-traditional outcomes and creating a paradigm shift in organization performance.


Key words: Transformative thinking, transformative leadership, business leadership, corporate transformation, 21st century leadership.