African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4164

Full Length Research Paper

Leadership behavior and subordinate effectiveness of Chinese hospitality: Mediating process of loyalty

Hsiao-Chi Ling1, Jung-Chen Chang2, Sung-Yi Hsieh3, Chau-shoun Lee4 and Mou-Yuan Liao5*
1Department of Business and Entrepreneurial Management, Kainan University, Taiwan. 2Department of Health Industry Management, Kainan University, Taiwan. 3Department of Finance De Lin Institute of Technology, Taiwan. 4Makay Medical Center, 92 Sec. 2, Zhongshan N. Rd., Zhongshan Dist., Taipei City 10449, Taiwan 5Department of Business and Administration, Yuanpei University, Taiwan.  
Email: [email protected]

  •  Accepted: 15 June 2011
  •  Published: 30 September 2011


Leaders play vital roles in hospitality. However, former studies made on leaders of domestic hospitality mainly verified the leadership theories developed by western scholars, without considering the potential problems possibly brought about by cultural differences. In view of this point, our study utilizes the paternalistic leadership, an indigenous leadership style in Chinese societies. This study explored the relationship between leadership behavior and member’s effectiveness, and use organizational citizenship behaviors (OCB) as criteria variable. The "loyalty" was adopted as a mediator variable to inspect its mediating effect between leadership behavior and leadership effectiveness. Therefore, this study had taken 110 leaders and 220 subordinates of hospitality as the research object, finding that (1) the benevolent and moral leadership in paternalistic leadership had positive impact on subordinate's organizational citizenship behavior while authoritarian leadership had a negative impact; (2) the relationship between moral/authoritarian leadership and OCB would be mediated by loyalty. Finally, it discusses the research limitations, future direction in research and the connotation in leadership theory and management practices. 


Key words: Hospitality, paternalistic leadership, loyalty, organizational citizenship behaviors (OCB).