African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4023

Full Length Research Paper

Customizing services to improve operational efficiency: A case study of one educational company from Brazil

Daniel Pacheco Lacerda1*, Rafael Teixera2 and Secundino Corcini Neto1
1Department of Engineering, Unisinos University, Brazil. 2Department of Management, Unisinos University, Brazil.
Email: [email protected]

  •  Accepted: 25 July 2011
  •  Published: 21 March 2012


Production of educational services has presented several concepts and a growing importance within the area of operations; although, few studies have tried to demonstrate the use of such concepts and production techniques for the educational area. Studies in this area are important due to its characteristics of an almost pure service. This article has the objective of analyzing the modifications in the production area of services made by a school. For so much, it has made a theoretical increase concerning the theme, and a case has been analyzed. The authors made some criticisms and finally conclude that production theory can aid the development of the operations in the educational area.


Key words: Service customization, service operations, educational services, operational efficiency.

  • Articles on Google by: