African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4142

Full Length Research Paper

Study of organizational socialization and its relationship on employees’ performance

  Malikeh Beheshtifar1, Mehdi Rashidi2 and Mahmood Nekoie-Moghadam3        
  1Member of scientific board, Management Department, Islamic AZAD University, Rafsanjan Branch, Rafsanjan, Iran. 2Tejart Bank, Kerman, Iran. 3Management Department, Kerman University of Medical Sciences, Kerman, Iran.
Email: [email protected]

  •  Accepted: 05 August 2011
  •  Published: 28 October 2011

Abstract

 

Today, managers consider several strategies for improving their employee performance. One strategy is to implement socialization for newcomers. The aim of socialization is to teach the organization’s values, norms, and special behavior patterns to newcomers. It is important for individuals to learn and demonstrate the behavior that is desirable for the organization. Despite necessary performance improvement for banks’ survival, many Iranian Banks do not seriously consider socialization as a factor for improving performance. This study surveyed organizational socialization and its relationship to employee performance in banks and financial and credit institutions of Kerman City in Iran. This study used descriptive methods, with sort correlation. The statistical population consisted of two groups. The first group comprised 122 employees of the banks with two years’ seniority. The second group was managers of each employee who conduct performance evaluations. Two questionnaires were used to collect data. The first evaluated organizational socialization and the second evaluated employee performance. Findings show that there is a meaningful relationship between organizational socialization and employee performance. Also, there is a meaningful relationship between elementary rationalization and introduction and employees’ familiarity with organizational culture and employee performance. Due to environmental competition, issues such as service quality, customer satisfaction, and service delivery in the banking industry should improve. To improve, successful organizations design and implement vital plans such as socialization for newcomers. Although socialization is a continuous and ongoing process, it is suggested that bank managers perform socialization at all levels of the organization and for all employees, especially those with high seniority. 

 

Key words: socialization, employees’ performance, banks, financial and credit institutions