African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Scrutinising the effectiveness of customer loyalty programmes: A study of two large supermarket chains in South Africa

Justin Beneke
  • Justin Beneke
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Simon Blampied
  • Simon Blampied
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Ryan Cumming
  • Ryan Cumming
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar
Justin Parkfelt
  • Justin Parkfelt
  • School of Management Studies, University of Cape Town, South Africa.
  • Google Scholar


  •  Received: 11 December 2014
  •  Accepted: 02 March 2015
  •  Published: 14 March 2015

Authors

Justin Beneke
School of Management Studies, University of Cape Town, South Africa.

Simon Blampied
School of Management Studies, University of Cape Town, South Africa.

Ryan Cumming
School of Management Studies, University of Cape Town, South Africa.

Justin Parkfelt
School of Management Studies, University of Cape Town, South Africa.

Corresponding Author Email: [email protected]