African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4202

Full Length Research Paper

African-ingredient branding as a marketing strategy: Examining the evaluations of export-market consumers

Caspar Krampe
  • Caspar Krampe
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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Hannah van Lith
  • Hannah van Lith
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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Mavis Gobiye
  • Mavis Gobiye
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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Paul T. M. Ingenbleek
  • Paul T. M. Ingenbleek
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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  •  Received: 04 February 2020
  •  Accepted: 10 June 2020
  •  Published: 30 June 2020

Authors

Caspar Krampe
Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.

Hannah van Lith
Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.

Mavis Gobiye
Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.

Paul T. M. Ingenbleek
Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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