African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4137

Full Length Research Paper

Research on the mechanisms of big data on consumer behavior using the models of C2C e-commerce and countermeasures

Min Tang
  • Min Tang
  • School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.
  • Google Scholar
Zhong Wu
  • Zhong Wu
  • School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.
  • Google Scholar


  •  Received: 19 August 2014
  •  Accepted: 13 January 2015
  •  Published: 14 January 2015

Authors

Min Tang
School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.

Zhong Wu
School of Management, Shanghai University of Engineering Science, No.333, Longteng Rd, Songjiang District, Shanghai, 201620, China.

Corresponding Author Email: [email protected]