African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4199

Full Length Research Paper

Building brands through experiential events: When entertainment meets education

Michela Addis
  • Michela Addis
  • University of Rome Three, Via Silvio D’Amico 77, Rome, Italy.
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Giulia Miniero
  • Giulia Miniero
  • Franklin University Switzerland, Via Ponte Tresa 29, 6904, Lugano, Switzerland.
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Francesco Ricotta
  • Francesco Ricotta
  • University of Rome “La Sapienza”, Management Department, Via del Castro Laurenziano 9, Rome, Italy.
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  •  Received: 10 August 2018
  •  Accepted: 24 September 2018
  •  Published: 28 October 2018

Authors

Michela Addis
University of Rome Three, Via Silvio D’Amico 77, Rome, Italy.

Giulia Miniero
Franklin University Switzerland, Via Ponte Tresa 29, 6904, Lugano, Switzerland.

Francesco Ricotta
University of Rome “La Sapienza”, Management Department, Via del Castro Laurenziano 9, Rome, Italy.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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